Cost of New Hampshire Votes by Candidate

With 94% of the votes counted, we have a pretty good estimate of what candidates spent per vote.  Ted Cruz spent the least at only $19 per vote.  Donald Trump is also looking very strong.  Jeb Bush spent the most, at just over $1,200 per vote.  The three figures below show the following:

  1. The “cost” of each vote for each candidate.  This is simply the sum of the amount they and their Super-PACs spent in New Hampshire divided by their estimated total vote count
  2. The spending and adjusted vote for all candidates in New Hampshire.  In this case I just multiplied votes by 100 so that the two figures were the same order of magnitude.
  3. The data I used for these charts

1 – Cost per vote

Screen Shot 2016-02-10 at 8.53.37 AM


2 – Spending and votes (adjusted for scale)

Screen Shot 2016-02-10 at 9.03.07 AM

3 – Data for both charts

Screen Shot 2016-02-10 at 8.51.02 AM